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LegalTech: Bolstering KM Through User Experience Design

The Advanced IT track at the LegalTech New York 2014 conference discussed the use of UX (user experience) design in law firms.

The panel included Andrew Baker, Director of Legal Technology Innovations Office at Seyfarth Shaw LLP, Tom Baldwin, Chief Knowledge Officer at Reed Smith LLP, Patrick DiDomenico, Director of Knowledge Management at  Ogletree, Deakins, Nash, Smoak & Stewart, P.C., and Kate Simpson at Tangledom Inc.

Kate Simpson set the tone by discussing UX as a profession, a practice, and a process, explaining that it’s about people, not devices.  She mentioned Steve Krug’s “Don’t Make Me Think” which is one of my favorites in this arena.

Tom Baldwin discussed “Driving Adoption Through UI and Gamification” and talked about what new initiatives they’ve been developing at Reed Smith. The most interesting was the matter profiling app they designed which uses leaderboards spotlighting the top profilers as incentive.  They also improved upon their last app by illustrating that the user need only go through a 2-step process in order to successfully complete the matter profile.  By using this new reward system, they’ve seen an increase to 300 matters profiled per month over the 130 with the old app.  They’ve used leaderboards in their other custom applications as well as transforming their firm directory into a LinkedIn-like interface, and switched their display of financial reporting to using data visualizations for easier digestion.

Read the full post LegalTech: Bolstering KM Through User Experience Design on OEDB.org.